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🥻📱 🎮 10 Things - Issue #241 AR clothing, zero-party data, and Tik Tok NFTs

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October 1 · Issue #241 · View online
10 Things
While the NFT boom pursues, 10 Things #241 is dominated by the digitised fashion scene and all that comes with it.
Luxury brands are experimenting with the way they capture consumer data, micro-communities step to the forefront and one-to-one relationships with brands are the subsequent fitting step.
Dive in,
⚔️ Your Majesty

1. Why AR clothing try-on is nearly here. 1. Why AR clothing try-on is nearly here.
2. The huge impact of tech—and included awkwardness—on the fashion industry.
3. The new marketing frontline for luxury exists out of zero-party data.
4. Millennials never wanted ping pong tables at work after all.
5. What if you knew the exact sights, sounds, and colors that could lift your mood?
6. The most godlike web design inspo.
7. Vault—Gucci's new experimental, online space.
8. How to create your own photo-realistic fashion model—in your backyard.
9. Michaela Coel on 'I May Destroy You', finding forgiveness and dancing in the dark.
10. Lil Nas X will be first artist to drop official TikTok NFTs.
“The technology you use impresses no one. The experience you create with it is everything.”
— Sean Gerety
Bonus links:
For Dopper we crafted a sustainable digital flagship store that amplifies their mission—crystal-clear water in every ocean, from every tap. It’s a joy to see that the site is nominated for Dutch Website of the Year in the sustainability category 🌎
Help us take it home by voting!
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10 Things is a bi-weekly digest comprising the best reads, listens, videos, and websites that the internet offers. We share a rare blend of strategy, design, technology, business updates, culture, and weird internet randomness.
It’s brought to you by Your Majesty, the curious knighthood who powers digital products and brand experiences for leading organizations.
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